Today, Kia Motors announced the exciting news that research-based consultancy Strategic Vision recently recognized the automaker as the highest quality brand in the industry under $26,000. In determining the winners of this year's Total Quality Impact awards, Strategic Vision surveyed nearly 40,000 new vehicle owners.
The Sorento SUV and Sedona minivan both did their part in helping Kia to the impressive result. Owners surveyed praised the Sorento for its excellent value and premium interior design, helping it earn the highest TQI score in the mid-size CUV segment. Sedona was noted for its innovative features, interior craftsmanship, and earned the highest score in the minivan category.
“The latest Strategic Vision Total Quality Impact data is further proof of the ‘New Kia’s’ standing as a leader in design, quality, technology and value,” said Orth Hedrick, vice president of product planning, Kia Motors America. “The Sorento and Sedona are prime examples of Kia’s commitment to surpassing consumers’ expectations in everything we do, and the Total Quality Impact recognition is especially gratifying as it represents the voice of our customers.”
Kia Motors Recognized As One Of The Highest Quality Brands In The Auto Industry By Strategic Vision https://t.co/df0m5MHBZL
— thenewsmarket.com (@tnmalerts) June 16, 2016
